A very good article today by Paul Hyman at the Hollywood Reporter brings up a
topic I've been thinking about for years - inefficiency in game creation. The
U.S. has seen a steady increase in worker productivity for years now, thanks in
large part to greater efficiency in the workplace. One area where this hasn't
translated, however, is in game development, which Paul's article tackles.
The most striking part of the article appears near its end when something that the media has known about for years is blunted put: that shorter gameplay (10-12 hours) means that players will simply rent games instead of buy them. For the PC, this isn't as big a deal (you generally can't rent new PC games), but for consoles this could be very bad. As publishers/developers shorten gameplay to save money, they create a rental opportunity for the consumer. Instead of spending $50 to own a game with a 12 hour lifespan, they can simply rent it for $4-$6 and finish it over just a few days - resulting in the publisher losing a huge chunk of revenue.
Unless the industry wants to find itself in a nasty Catch-22, this trend of ever-shortening gameplay needs to be reversed soon. If every other industry can find more efficient ways to operate and save money (which is simply wasted), then the games industry can do the same.